Frequently Asked Questions

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Frequently Asked Questions

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Website Engine Compliance Core Lead Pilot

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  • We wanted to create a name that stood out from our competitors and one that had a strong, memorable concept. Since our mission is to help our clients and partners achieve their vision for their own online identity we began playing around with this idea for our own name.

    We give people the perfect site, which sounds like perfect sight. Since 20/10 vision is actually considered to be perfect vision that most people can only achieve with the intervention of new technologies, it seemed like a perfect metaphor for our company and became the inspiration for many features within our app.

    Co-founders Ryan Russell and Nick DiMatteo

  • Website Engine was built to meet the specific needs of financial advisors. Unlike our competitors, Website Engine does not limit advisors to strict website templates. Instead, our Platform allows advisors to easily build their own unique websites or work with Twenty Over Ten to create a website for them.

    In addition, all of our websites come packed with industry-leading features:

    • Comprehensive Blogging Capabilities: Create multiple blogs in a single website, update and categorize posts for searchability, and control social sharing capabilities.
    • Unlimited Landing Pages: Create unlimited landing pages that can be customized to niche markets, enhance lead generation, or further engage current clients.
    • SSL Certificates: Enable SSL for your domains to secure your visitors' connections and boost your ranking on Google search results.
    • Inline-Editor: Never guess how your content will look again! With our all-new inline content editor it’s now easier than ever to add content, videos, images, and more. Simply click and type directly within your website to make changes.
    • SEO Tools: Add meta-data for all pages (blog posts included), customize URLs for pages and posts, add image alt tags, and more.
    • Website Archiving: We automatically archive every published change to your website, giving you access to a private website URL and print-friendly documentation. All of our archiving meets SEC rule 17a-4 and is available to you through your dashboard at any time.
  • We charge $109/month (billed annually) or $129/month (billed monthly) for full-access to our platform. Your first 14 days are FREE! This fee is all that's needed to get started, but we also offer additional services and bundles which you can learn about here.

  • The monthly fee covers your website hosting as well as:

    • The ability to make edits at any time through our Content Management System (CMS)
    • A robust, editable Content Library
    • All of our built-in compliance tools (approval flow, website archiving, Providence for advisors who are part of a Broker-Dealer)
    • Access to our extensive support center
    • And so much more... Explore our features
  • Absolutely not. Website hosting is INCLUDED with the monthly fee.

  • All websites built through Website Engine are mobile responsive at no additional charge. This means your website responds automatically to the user's screen size, device and orientation without the need for managing separate websites or worrying about legibility.

  • Absolutely! Each change you make will not go live until you or a third-party approves and all approved changes will be archived. An email will be sent to you each time you submit for review which can be forwarded to a third-party.

    In addition, if you'd like to recommend us to your broker dealer, you can direct them here to learn more and get in touch with us.

  • Of course! You have unlimited access to our support center at Unlike other website providers we DO NOT charge an additional fee for “premium” support. We believe that it’s our responsibility to make sure our users can adequately use our platform to keep their website current and fresh.

    In addition to how-to articles and videos, users can also submit tickets directly to our support team.

    Lastly, anyone building a site on their own can request one, free 30 minute consultation to answer questions about the platform. Simply reach out to to schedule yours today.

  • Yes! We offer an Enhanced and Tailored plan. You can learn more about these on our pricing page.

  • We've put together a comprehensive Training Guide so you can learn the ropes and master your own website. You can access this at any time here.

  • Our Support Center gives you access to tons of articles to help with all of your website editing needs. However, in the event that you need guidance or run into a technical issue, simply submit a ticket and our dedicated support staff will be able to help you.

    Any advanced customizations will incur an additional cost, quoted at our $100/hour rate.

    Please note: Advanced customizations that interfere with the ability to archive your website properly will not be instituted. Furthermore, certain customizations may inhibit their ability to be easily edited/maintained. You assume all risk and liability when approving advanced customizations for your website.

  • Yes, our team can migrate your blog posts upon request at the following rates:

    10 posts: $100
    25 posts: $250
    50 posts: $500

  • No. At this time we do not offer Email hosting solutions due to various requirements with email archiving and personal preference. If you have email hosting we will ensure it remains active once your website is live.

  • We do not offer domain registration. Unlike other website providers, we strongly believe our user's should retain the ownership and rights to their online identity (their domain name).

    If you need to register a new domain name and don't have an existing provider, we suggest

  • We currently do not archive social media. However, this is something we are actively discussing. Stay tuned!

  • You own all content and assets added/uploaded to our platform as well as any domains connected to your account. If at any point you choose to leave Twenty Over Ten your website framework and access to the Website Engine CMS, including website archives (versions of which are always sent to you via email at the time of publishing for your records), will stay with Twenty Over Ten as they are part of the platform.

    You are free however to use available tools to download your website to retain anything you need.

    Learn more about this on our blog

  • Yes! All websites built through Website Engine come with 100% FREE SSL certificates which can be enabled at any time through the dashboard.

  • While page analysis tools, like Google's PageSpeed Insights, provide suggestions and best practices for speeding up a website's load time, the results can be misleading and produce false negatives for websites built on CMS platforms like Website Engine.

    You can rest easy knowing that all websites created through Website Engine are optimized and built to the highest web standards.

  • There is no cost to Broker Dealers (or advisors) to utilize the Compliance Core. Our suite of tools that allow Broker Dealers and compliance teams to manage advisor websites built on Website Engine is absolutely free.

    Learn more about Compliance Core

  • Yes. Every change made to your website is documented in various formats, including a PDF of all of your website content, as well as a private URL. Your archives are sent to you directly via email and also accessible anytime through your dashboard upon login.

    Learn more about Compliance Core

  • Yes. Broker Dealers and their compliance officers can address advisors in an instant with live messaging right from the review dashboard. Compliance officers are immediately notified when a site is submitted for review or when an advisor sends a message to their compliance team. Both compliance officers and advisors can also attach documents, add hyperlinks, and format messages through our live chat to better articulate suggestions and questions. All communication is archived and accessible anytime through the Compliance Core so compliance officers and advisors can fetch previous notes at any time.

    Learn more about Compliance Core

  • Absolutely! Our Compliance Core allows Broker Dealers to work individually or as a team. Create unlimited officer accounts and optionally assign advisors to specific compliance officers to streamline your workflow.

    Learn more about Compliance Core

  • Broker Dealers and their compliance officers can quickly sort through and view the status of any advisor through their Providence dashboard. Access all your advisors archives and easily review pending changes with easy-to-use tools, including a robust compare tool.

    Learn more about Compliance Core

  • Lead Pilot is the most powerful lead generation software built specifically for financial advisors. Whether you’re an independent RIA or affiliated with a broker-dealer, if you want to grow your email list, boost conversions and convert more leads then you need Lead Pilot.

  • Nope! Choose your preference - annual or monthly. However, similar to an investment plan, we’ve found over and over that customers who commit to a full year of using Lead Pilot see far greater results in both the short and long-term.

  • Absolutely not. You can create and customize beautiful lead capture forms, infographics and more from our robust library without any coding or marketing knowledge. Lead Pilot is extremely user-friendly but if you ever get caught-up we offer live chat support.

  • Break free from dry, technical, financial content. Our library includes editorial style content, infographics, and videos. Rest assured that everything we craft for you is editorial in nature and doesn’t offer advice or act as an endorsement, to keep you compliant.

  • Yes. All content created and deployed on the Lead Pilot platform is archived for a minimum of seven years.

  • Not at all. Your success is our success and we do not place any limits on the number of contacts or leads you may have in your account.

  • If you ever have questions or need assistance, our support team is happy to help! Just email or start a conversation with us inside the app.

  • There are so many resources available within Lead Pilot’s support center, blog and webinars to help answer any questions you may have!